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With over 30 years experience in the Federal market, Candia Communications is uniquely positioned to provide solid, real-world guidance to companies trying to break into this unique market. Our guidebooks, tools and consulting services accelerate sales momentum and help avoid costly mistakes.
The Federal Market: Maximize Your Investment
This hands-on, tutorial-style guidebook contains worksheets for determining the best agencies to target, defining the value proposition for Federal sales, creating pricing strategies and showcasing the product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex yet lucrative market.
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Details
Spiral-bound book includes worksheets for product roadmap and lifecycle management, sample perception audit, blind competitive matrix, advanced lead calculator, advisory board presentation, channel partner guidebook, crisis communications plan, seminar timeline and much more.
Includes Marketing Tools CD-ROM!
CD-ROM contains seminar timeline, channel partner guidebook, style guide, advanced lead calculator, pricing calculator, marketing job descriptions, crisis communications plan, etc.
Table of Contents {pdf}
Sample Planning Document: Seminar Timeline {pdf}
Read the Book Overview and Reviews {pdf}
Testimonial
"I have been a tech company founder, investor and entrepreneur for more than 20 years. I have never before encountered such a complete and informative step-by-step guide for high tech marketing communications and product launch.
"Candia's book is a gold mine for people like me who want their marketing information by the numbers, and complete with "how-to" forms and templates. She knows what she is doing and tells us how to do it well in an easy-to-read format. This is a fabulous support guide for a high tech marketing effort and the entrepreneurs making that effort!"
Bob Cook
Executive Chairman, Sigaba
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