  |
|
 |
|
 |
With over 30 years experience in the Federal market, Candia Communications is uniquely positioned to provide solid, real-world guidance to companies trying to break into this unique market. Our guidebooks, tools and consulting services accelerate sales momentum and help avoid costly mistakes.
The Federal Market: Maximize Your Investment
This hands-on, tutorial-style guidebook contains worksheets for determining the best agencies to target, defining the value proposition for Federal sales, creating pricing strategies and showcasing the product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex yet lucrative market.
|
|
Details
Spiral-bound book includes worksheets for market and product positioning, sample Market Requirements Documents, launch plans, sample collateral material, trade show layouts, lead calculator, sales cycle steps, press tour guidebook and more.
Included
CD-ROM contains automated lead calculator, sales cycle, press tour guidebook, sample press release, launch checklist, sample market requirements document, pricing calculator, sample datasheets, etc.
Table of Contents {pdf}
Sample Planning Document: Press Release Template {pdf}
Read the Book Overview and Reviews {pdf}
Testimonial
"This book is a must-read for any startup. The sample worksheets, plans and calculators remove the mystery around your product launch, and help you quickly focus on the right target market."
Jim Dickie
Insight Technology Group
|
|
|
 |
|
|
