 |
Hit the Market Running
This hands-on, tutorial-style book explains the nuts and bolts of marketing, from initial product feature set through to Beta test and launch. If you have very limited resources and time, this book will save you time and ensure a successful launch of your product or your company.
Learn the secrets of successful high-tech, low-budget product introduction! {more}
Build Market Momentum
Learn how to build the product management processes and sales models that will bring your company to profitability. This hands-on, tutorial-style book addresses the growing need for startups to effectively juggle conflicting customer and prospect demands and limited engineering resources after product launch. With an in-depth investigation of direct and indirect sales models, you can choose the mix that best suits your needs. {more}
|
|
