Tanya Candia heads the firm and drives all projects related to the Marketing Practice. She has worked as an executive in high tech companies for more than 25 years; her early career was in software engineering, leading to product management and eventually to marketing.

At Unison Software her positioning and messaging work led to the company's successful initial public offering and subsequent acquisition by IBM/Tivoli. She took F-Secure, the Finnish security software company, through the most successful IPO in Scandinavian history.

Her specialized knowledge of security, software, manufacturing and finance has helped her grow software companies from under $10K to over $100M in revenue.

Candia holds an MA in Communications from the Monterey Institute of International Studies, and an MS in Systems Management from the University of Southern California. She studies several martial arts and has a third degree black belt in Tae Kwon Do.

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