Tanya Candia heads the firm and drives all projects related to the Marketing Practice. She has worked as an executive in high tech companies for more than 25 years; her early career was in software engineering, leading to product management and eventually to marketing.

At Unison Software her positioning and messaging work led to the company's successful initial public offering and subsequent acquisition by IBM/Tivoli. She took F-Secure, the Finnish security software company, through the most successful IPO in Scandinavian history.

Her specialized knowledge of security, software, manufacturing and finance has helped her grow software companies from under $10K to over $100M in revenue. She works with startups in software, services and cloud computing, helping them grow market share and achieve profitability.

She is a published author of numerous books on marketing, has served as editor-in-chief of three journals, and has authored peer-reviewed articles, reports and white papers on a variety of topics. Her articles on information security for TechNews World were syndicated globally.

Candia holds an MA in Communications from the Monterey Institute of International Studies, and an MS in Systems Management from the University of Southern California.She is as formidable an opponent in martial arts as she is in business, with a third-degree black belt in Tae Kwon Do earned in 2009. She was named one of Silicon Valley’s Most Influential Women of the Year in 2010, and is the winner of ACQ Finance Global Awards for Management Consultancy (2010 and 2011) and the Intercontinental Finance Award for Best Media and Marketing Firm, USA for 2011. 

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