Candia Communications is grounded in a solid background of engineering, marketing and sales experience in the high tech marketplace. Our deep experience in a number of markets, including software, hardware, semiconductor, networking, communications and SaaS translates into hard-hitting advice and assistance that is especially beneficial to companies selling into the enterprise and SMB markets.

With hands-on experience spanning initial funding through IPOs and mergers-acquisitions, we can help with business planning, marketing and sales support. Whether helping companies clarify their messaging and positioning, define new go-to-market strategies, serving as spokesperson or liaison with the press and analysts, writing white papers and collateral material, crafting sales coverage plans or recruiting channel partners, we are here to help.

In business planning, we:
› Write business plans and investor presentations
› Do in-depth market sizing
› Do opportunity and segment assessments
› Validate the value proposition
› Determine go-to-market strategy

In marketing, we:
› Construct positioning and messaging platforms
› Manage media and analyst relations
› Write white papers & collateral material
› Do web development and copywriting
› Conduct competitive analysis
› Perform product marketing functions
› Create sales tools

In sales support, we:
› Develop coverage plans
› Devise sales strategy
› Recruit sales channel partners
› Build channel programs
› Develop technology alliance strategies

Find out more about our commercial market sales and marketing assistance, our government market sales and marketing assistance, and our general consulting services.