With years of experience in the commercial market, Candia Communications helps startups remove the mystery around marketing. Our guidebooks, tools and consulting services help you get started quickly, build the buzz and avoid costly mistakes.

Build Market Momentum
This hands-on, tutorial-style guidebook addresses the growing need for high tech startups to effectively juggle conflicting customer and prospect demands and limited engineering resources after first product launch. It marries the need for structure and process with the often-confusing requirements of a variety of sales approaches. The second in a series, this book carries companies past the initial launch activities presented in Hit the Market Running, and helps them implement a product lifecycle, support all types of sales approaches, determine the best channel partner profile, and effectively communicate both inside the company and with the marketplace.

	Our Price: $49.95

"Candia's book is a gold mine for people like me who want their marketing information by the numbers, and complete with "how-to" forms and templates. She knows what she is doing and tells us how to do it well in an easy-to-read format. This is a fabulous support guide for a high tech marketing effort and the entrepreneurs making that effort!"