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With years of experience in the commercial market, Candia Communications helps startups remove the mystery around marketing. Our guidebooks, tools and consulting services help you get started quickly, build the buzz and avoid costly mistakes.
Hit the Market Running
This hands-on, tutorial-style guidebook covers marketing strategy, products, positioning, pricing, launch planning, early marketing communications tactics, sales support and planning and budgeting. The examples in this book relieve you of the need to reinvent the wheel. Hit the Market Running is an invaluable guidebook for the early startup, with a wealth of templates, guidelines, procedures and sample documents. .
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Details
Spiral-bound book includes worksheets for market and product positioning, sample Market Requirements Documents, launch plans, sample collateral material, trade show layouts, lead calculator, sales cycle steps, press tour guidebook and more.
Included
CD-ROM contains automated lead calculator, sales cycle, press tour guidebook, sample press release, launch checklist, sample market requirements document, pricing calculator, sample datasheets, etc.
Table of Contents {pdf}
Sample Planning Document: Press Release Template {pdf}
Read the Book Overview and Reviews {pdf}
Testimonial
"This book is a must-read for any startup. The sample worksheets, plans and calculators remove the mystery around your product launch, and help you quickly focus on the right target market."
Jim Dickie
Insight Technology Group
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