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With over 30 years experience in the Federal market, Candia Communications is uniquely positioned to provide solid, real-world guidance to companies trying to break into this unique market. Our guidebooks, tools and consulting services accelerate sales momentum and help avoid costly mistakes.
The Federal Market: Maximize Your Investment
This hands-on, tutorial-style guidebook contains worksheets for determining the best agencies to target, defining the value proposition for Federal sales, creating pricing strategies and showcasing the product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex yet lucrative market.
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Details
Guidebook includes worksheets for determining the best agencies to target, defining the value proposition for Federal sales, creating pricing strategies, calculating lead generation requirement, effective networking, showcasing the product, and choosing and working with consultants.
Included
Datastick with original versions of all worksheets, calculators and appendices!
Table of Contents {pdf}
Sample Planning Document: Planning Checklist {pdf}
Read the Book Overview and Reviews {pdf}
Testimonial
"Question: Hypothetically, if I just developed a vaccine to eradicate Anthrax, how would I sell it to the US Government?
"Answer: I would follow, step by step, the detailed process so eloquently described in Candia Communications' publication, The Federal Market: Maximize Your Investment.
"It's not enough to have a great product. You must make the correct market analysis, position properly, communicate with the buyers, and showcase the product. All these steps, and more, are detailed in this expertly documented guidebook which, if followed, will guarantee success."
Alfred Larson
MD, member of the Maryland Department of Health and Mental Hygiene Emergency Response Team
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