Candia Communications is uniquely positioned to provide solid, real-world guidance to companies trying to break into the challenging government market. Our consulting services, guidebooks and tools accelerate sales momentum and help avoid costly mistakes. Let us help you position your offering, find the right partner, develop a solid value proposition, and navigate the minefield of government sales.

Government Marketing Assistance
We help companies enter and succeed in the complex world of government sales. We provide down-to-earth assistance, through our project-based and interim offerings. {learn more} 

Sales Services
We help companies evaluate their sales strategy and models. We create blueprints and action plans that address important trends and procurements, and then develop and implement the programs that lead to sales success.

Sales Readiness Assessment
We evaluate your sales strategy and sales models, determining the extent to which you have the right value proposition, staff and relationships for government market acceptance. We produce a written assessment of your readiness posture, and give advice on what it will take, in terms of time and resources, to penetrate this market.

Government Strategy Action Plan
We develop an action plan customized to your requirements, with a thorough analysis of trends, important contracts, influences and influencers that will most heavily impact your company’s progress. We then put together a comprehensive plan that spells out the various steps you will need to take to align with the appropriate targets and buying behaviors.

Blueprint Development
Our seasoned consultants build the necessary program requirements and enablers for sales, ongoing sales support, post-sales support and service, compensation plans and pricing models. The written Blueprint gives specific advice on the cost and implications. And, if you want, we can go a step further: we can help you recruit strategic partners and consultants, open the door to the right individuals, and help you take all the necessary steps to bring you sales success. {learn more}

Publications–The Federal Market: Maximize Your Investment
This hands-on, tutorial-style guidebook contains worksheets for determining the best agencies to target, defining the value proposition for Federal sales, creating pricing strategies and showcasing the product. With tips for effective networking and selecting consultants, it contains invaluable information that helps you navigate this complex   yet lucrative market.  {learn more}