Candia Communications provides specialized marketing and sales assistance to high-tech companies selling into the enterprise or SMB markets. We produce the plans, programs, templates and guidelines that enable you to quickly gain market momentum. Our consultants work side-by-side with you to build processes that continue long after we leave.

Marketing
Get help with all aspects of the marketing process: strategy, planning, product marketing, marcom and media relations. {learn more}

Sales Services
Our seasoned, hands-on sales consultants deliver results. We can help with direct and indirect sales, from strategy to tactics.

Sales Readiness
We help companies develop effective sales models, looking at a combination of direct, telesales, inside sales, field sales and channels. Using industry best practices, we help companies prepare sales channel-ready products and product-ready channels.

Sales Model Assessment
We evaluate the sales and marketing strategy in light of customer buying behaviors and market dynamics, ensuring that your sales model matches your company and revenue objectives. We produce a Sales Scorecard that reports on your overall sales readiness and effectiveness.

Strategy and Sales Blueprint
We design effective scenarios to support company objectives, and align your sales model and channel partners to the right markets and customer buying behavior patterns. For each model and partner, we establish program requirements and enablers. {read more}

Publications–Build Market Momentum
Learn how to build the product management processes and sales models that will bring your company to profitability. This hands-on, tutorial-style book addresses the growing need for startups to effectively juggle conflicting customer and prospect demands and limited engineering resources after product launch. With an in-depth investigation of direct and indirect sales models, you can choose the mix that best suits your needs. {learn more}