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This edition of our newsletter brings you the latest news and useful information on how to achieve cost-effective, results-oriented marketing and sales. |
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Generating Quality Leads through Collaboration
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Many people think the most important job of Marketing is to generate qualified leads. In fact, Marketing's job varies greatly throughout the lifecycle of a company. In the early days, lead generation is challenging due to the lack of one or both of these key elements:
· A known and respected company/brand
· A credible solution
While leads can be generated, their worth is often questionable in the absence of the above elements. To overcome this early barrier, Marketing and Sales need to work together to quickly and diligently break down the obstacles. Click here to read how a collaborative effort leads to stellar results for startups.
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IEEE e-Book Series Debuts January 2012 |
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Earlier this year we released two of our comprehensive guidebooks (Hit the Market Running and Build Market Momentum) as e-books. We have recently been invited by IEEE to develop a series of e-books to be entitled The Startup Guides. Comprising five volumes, this series is written for entrepreneurs
The Startup Guides: Starting Your Startup is the first of the series, and explains how to write a short yet useful business plan to get you startup off the ground.
The Startup Guides: Market Size and Strategy is the second book in the series, slated for publication in February. This comprehensive guidebook takes you through target market definition, sizing and segmentation, and buils a go-to-market plan.
The Startup Guides: Competitive Analysis comes next, and explains how to find your real competition, how to determine their strengths and weaknesses, and how to sell and market effectively in a crowded field.
The Startup Guides: Pricing Strategies is the fourth book in the series, and discusses both good and bad pricing strategies, with examples of each and their results. It spells out a proven approach for determining initial and ongoing pricing.
The Startup Guides: The Launch is the final book in the series. It presents a comprehensive timeline, responsibilities and activities that will lead up to a successful launch of your company and/or your product.
All the books in the series will be available through IEEE publication outlets and the IEEE website.
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Recent Awards
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The readers of ACQ Finance Magazine have voted Candia Communications LLC winner of several awards in the Seventh Annual ACQ Country Awards competition, including:
Marketing Firm of the Year - USA for 2011
Management Consultancy of the Year - USA for 2011
These awards were announced on December 14 in the online and print editions of the publication. We are proud to have received this recognition and thank all our supporters who voted for us.
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InterContinental Finance Magazine End of Year Country Awards - Candia Communications has been named Best Legal, Media and Marketing Firm - USA by InterContinental Finance Magazine. The award, showcased in the InterContinental Finance End of Year Awards special edition, highlights the premier firms that have been nominated and voted as "THE BEST" in 2011. We are honored to have been awarded this honor.
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About Candia Communications |
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Candia Communications LLC brings results-oriented marketing and sales assistance to companies around the world. We have helped companies fine-tune their business plans, determine market sizing, obtain funding, launch products and build momentum. Our assistance with media and analyst relations, messaging and writing (web, collateral material, contributed articles, case studies and white papers) materially contributed to their success.
We are working with a variety of clients in North America, Latin America and Europe. Recent engagements include website design and development for three firms, corporate messaging and value proposition development for a US-based software company, sales assistance for an open source solution vendor, and collateral, case study and white paper copywriting for a SaaS solution providor. In addition, we were privileged to mentor a woman-owned startup (see article iin sidebar).
We look forward to a happy, fulfilling and prosperous 2012!
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Need a VP of Marketing but can't hire a full-time person now? We work with startups to build the strategic marketing plan, determine the tactics, and execute. Learn more!
Cut costs and retain profits. Our cost-effective approach delivers results on a shoestring - we build momentum while you focus on your real work. Ask us how.
Need help writing proposals for government contracts? Our experienced team delivers winning proposals fast - at a fraction of the normal cost. We can help!
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Astia Advisory Program Participation
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Astia is a group of experts committed to building women leaders and accelerating the funding and growth of high-potential, high-growth women-led startups. Astia invited us to participate in the 2011 Advisory Program from October through December.
We worked with Marie-France Nelson, CEO of Lextine Software, as she transitioned her first product, Jussle, from a consumer focus to a B2B focus. We helped her solidify the value proposition, fine-tune the business plan and identify high-value early sales targets and campaigns. Jussle is a breakthrough approach to synchronizing and updating multiple calendars, and has been very well received by early customers in the technology, healthcare and transportation sectors.
It was a delight to work with such a dynamic, bright woman and her team. Stay tuned as they revise their website to better reflect the new focus, and showcase customer wins.
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