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This edition of our newsletter brings you the latest news, helpful hints and useful information on topics related to cost-effective, results-oriented marketing and sales. |
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Candia Communications Releases eBooks
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We are pleased to announce that we have just released a new version of Hit the Market Running as an ebook. The companion book, Build Market Momentum, has also been revised and will be released as an ebook in the next month. This announcement will be especially welcome to our clients in Europe and Asia-Pacific, who have recently been asking for electronic versions of the popular guidebooks.
The Federal Market: Maximize Your Investment will be revised and updated during the coming months; we will post information on our website when it is available.
Hit the Market Running is now available as an ebook through Amazon, Google, Apple, Barnes & Noble and other online retailers, as well as through Chinese Trade and Development resource centers.
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PR Delivers Results! |
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Our public relations efforts are paying off, big time! Castlight Health has recently been the focus of attention by two major publications - Forbes Magazine and the Wall Street Journal. A San Francisco-based company, Castlight provides personalized information on the quality and cost of health care for individuals, enabling them to become smart health care shoppers. Forbes called Castlight one of 20 " Names You Need to Know in 2011". In March, the company was selected as the top venture-backed company for 2011 by the Wall Street Journal.
Another client, Pagemill Partners Investment Bank, has a wealth of insight into emerging trends and issues, and we have worked to position the firm's managing partners as thought leaders. In February, Managing Partner Scott Munro was quoted by Bill Saporito of TIME Magazine for a feature story on Groupon in the print edition of the magazine.
This level of recognition paves the way for ongoing thought leadership and increased market presence for these and other clients of Candia Communications.
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Recent Awards and Accomplishments
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The readers of ACQ Finance Magazine have again voted Candia Communications LLC as winner of two awards in the Seventh Annual ACQ Global Awards competition:
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Management Consultancy of the Year for North America, 2011
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Business Advisory Firm of the Year for North America, 2011
These awards were announced on April 28 in the online and print editions of the publication. We are proud to have received this recognition and thank all our supporters who voted for us.
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CIPM - Tanya Candia has received the Certificate in International Project Management from the Global Board of Standards. This certification recognizes both depth and breadth of knowledge and experience in managing international projects and programs in the technology and services industries. |
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About Candia Communications |
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Candia Communications LLC brings results-oriented marketing and sales assistance to companies around the world. We have helped companies fine-tune their business plans, determine market sizing, obtain funding, launch products and build momentum. Our assistance with PR, media and analyst relations and writing (web, collateral material, contributed articles, case studies and white papers) materially contributed to their success.
We have just signed several new clients, including Programming Research in the UK and Geminare in Canada. Programming Research, or PRQA, is a leader in coding standards enforcement, which leads to higher quality code, fewer bugs and greater reliability - all vitally important to its primary customers who depend on embedded systems for mission-critical situations. Geminare Inc is a pioneer in cloud-based recovery-as-a-service, bringing disaster recovery and business continuity within reach of the SME market.
Our recent work has focused heavily on messaging and positioning, website design and copy-writing, and building buzz in the market for small and mid-sized clients. We are excited about the innovation and entrepreneurship we are seeing in the market today, and are pleased to be able to launch some ground-breaking products in the coming months.
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Need a VP of Marketing but can't hire a full-time person now? We work with startups to build the strategic marketing plan, determine the tactics, and execute. Learn more!
Cut costs and retain profits. Our cost-effective approach delivers results on a shoestring - we build momentum while you focus on your real work. Ask us how.
Need help writing proposals for government contracts? Our experienced team delivers winning proposals fast - at a fraction of the normal cost. We can help!
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Summer Jump-Start Programs
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We have been experiencing great success with our Jump Start Programs - 40-hour consulting engagements aimed at tackling some of the most pressing problems faced by startups - and are pleased to offer a Summer Promotion. During the months of June, July and August, space permitting, we are tailoring our programs to meet the pressing needs of startups in post-recession days. Find out more about our programs that can help you
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Build or tine-tune your business plan
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increase the effectiveness of your investor presentsion
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Validate and refine your go-to-market plan
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Help you rise above the "noise" in the market
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Assess social media and traditional media to build market share
Contact us to see if these programs might be right for you.
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Is the Success of your Next Meeting in the Hands of the Wrong Person?
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There are meetings, and then there are meetings. Some can be handled just fine by someone on your staff. Others need to be placed in the hands of an experienced event planner.
Learn how to tell the difference, and discover how to select the right person for the job in this article by event manager Joanne Ireland. Read her article here.
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